Sales and Marketing

The Business Environment:

The concept of environment refers to an organization’s surroundings, including both its external and internal environments. This module focuses on how these surroundings influence a company’s operations.

Customers and Customer Service:

This module explores how customers make purchasing decisions and what factors influence their choices. By understanding how customers think, businesses can develop marketing strategies that meet their needs and preferences.

Marketing Mix:

Marketing involves dealing with two types of variables – external variables that are beyond the company’s control and operational variables that are within the company’s control. This module explains how companies can use both types of variables to develop an effective marketing mix.

Marketing and Sales Planning:

Marketing and sales planning are crucial to achieving profitability and success, whether in the private or public sector. This module explains how marketing is increasingly important even in non-profit sectors to raise awareness and build relationships with donors.

IT in Business:

Information Technology (IT) can provide a competitive advantage for any organization, and managers must understand how to use it to improve internal and external processes to provide better value to customers.

Managing and Using Marketing:

This module provides an introduction to marketing and its management and operation in various areas of the economy, regardless of whether or not the organization is for profit.

Customers and Their Needs:

To be successful in modern marketing, it is important to identify and satisfy each customer’s needs and wants through two-way communication and relationship building.

E-Marketing Communications:

The internet and related technologies have revolutionized the way businesses conduct their operations, particularly in the areas of sales, communications, customer service, and marketing.

High Performance Sales:

Sales growth is an important indicator of an organization’s success. This module explores how organizations can maintain existing customers and attract new ones to increase sales.

Marketing Strategy:

Developing strategies in a complex marketing environment involves assessing opportunities and threats, targeting markets and segments, playing to organizational strengths, and maintaining a product portfolio for long-term value. This module addresses these key questions.

Entrepreneurial Management

This module will examine the skills and qualities required to be a successful entrepreneur.

Organizational Structures

In this module, learners will explore the various models and theories that determine the structure of organizations and how it differs between them.

Practical Accounting Analysis

Learners will analyze accounts through exercises in this module to understand what they are telling us and the actions that analysis can lead to.

Business Planning and Goal Setting

This module focuses on creating clear goals and plans to achieve objectives for businesses.

Politics and Business

Learners will examine the impact of politics on business and how it can help or hinder business success. The module will also cover topics such as economic impact, exports, and government support.

Business Law

This module will cover the legalities of business and business executives and explore the statutory responsibilities of managers.

Managing in Today’s World

This module will focus on governance and equality as a means to do right in business in the modern world.

Performance Management

Learners will review reward structures, CPD, training, and development to ensure high performance in business and understand how people and businesses can improve together.

Marketing and Sales Planning

This module will analyze how markets, customers, competitors, and products can come together in a cohesive plan.

Quantitative Skills

After completing this module, learners will have knowledge of numeric exercises and understand their use within the context of the business.

The diploma program in sales and marketing at level 4/5 includes a total of 10 written assignments at level 4 and 6 written assignments at level 5. To support students with the modules and assignments, there is a ‘Tutor’ section available on the learning platform.

The level 4 assignments cover the following topics:

• Business environment
• Customer service
• Customers and their needs
• E-marketing communications
• Information technology in business
• Managing marketing
• Marketing and sales function
• Marketing mix
• Marketing strategy
• Selling

On the other hand, the level 5 assignments cover the following topics:

• Business development
• Business models and growing organisations
• Customer management
• Responding to the changing business environment
• Risk management and organisations
• Effective decision making

For more information about the level 5 units, you can refer to the Qualifi level 5 diploma in business management.